Press Release

Bra Fitting Process with Understance

"Understance's trained staff takes many factors into account when measuring and recommending different bras."

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Katie Couric Media

"Bras for larger chests have a reputation for being frumpy and bland, but Understance is on a mission to make them sexy." Katie Couric Media

Shop Harper

Toronto Star

"I overhauled my lingerie wardrobe and rediscovered a spark of my former self." Toronto Star

Shop Simone


"Reviewers rave about how ridiculously comfy it is and many claim it's the best bra ever." Cosmopolitan



"The FlexWire is actually flexible (even the side-boning!), which allows the bra to bend to the wearer’s natural shape" InStyle


Back to Basic: Understance Harper bra and Darby brief

"I am pleasantly surprised by this brand, and I love that they serve the North American market primarily."


The Best Stocking Stuffers for Under $20: DailyHive

"Lingerie needn’t be expensive and you can’t find a better deal than $10 bras by Understance." DailyHive

Shop Arabella

Cosmo: Bra-blem Solved

"You probably can't wait to take off your bra, right? That's because most bras don't fit - they have underwire that poke us or they don't have enough support."

Shop Day to Night

6 Vancouver underwear brands for any sense of style or gender

Vancouver is Awesome features Understance as one of their 6 picks for the best underwear brands.

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I Found 28 Bras With Great Side Support—You're Welcome

WhoWhatWear features Understance' Emilia and Maeve amongst their favourite bras with 'great side support.'

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The 21 Best Lingerie Brands Offering Stylish and Comfortable Bras and Underwear

Allure ranks Understance as their top 5 best lingerie brands.

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"With an eye to style and comfort and a focus on ethical practices, Understance is one of those rare brands that understands the importance of both."



“Understance is a women-led, Canadian brand that not only makes comfortable bras, it also does so in an ethical way — with both people and the environment in mind.”


BuzzFeed Quiz

"With bras for every body, shape and mood— indulge yourself in the comfort and beauty of ethically made bras from Understance."

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