"Reviewers rave about how ridiculously comfy it is and many claim it's the best bra ever." - Cosmopolitan

"I am pleasantly surprised by this brand, and I love that they serve the North American market primarily."

"Lingerie needn’t be expensive and you can’t find a better deal than $10 bras by Understance." DailyHive

"The Ivy Full Coverage Underwire Bra is a lightly lined, flexible bra that gives a secure fit and is completely comfortable."

"You probably can't wait to take off your bra, right? That's because most bras don't fit - they have underwire that poke us or they don't have enough support."

Vancouver is Awesome features Understance as one of their 6 picks for the best underwear brands.

WhoWhatWear features Understance' Emilia and Maeve amongst their favourite bras with 'great side support.'

Allure ranks Understance as their top 5 best lingerie brands.

"With an eye to style and comfort and a focus on ethical practices, Understance is one of those rare brands that understands the importance of both."

Understance can be seen in the December/January 2021 issue of Real Simple Magazine. Angela is wearing the Hugger Wireless Full Coverage in 34D.

In the November 2021 issue of InStyle Magazine, with cover girl Zendaya, our model Jess wears the Arabella Sheer Lift Bra in 36C

In the October 2021 issue of InStyle Magazine, with cover girl Anya-Taylor Joy, our model Liann can be seen wearing the Bluebelle Sheer Lift Bralette in 32C.

Understance is featured in the November 2021 issue of Real Simple Magazine! Our model Ruth can be seen wearing the Ivy Full Coverage Underwire Bra in 38D.

“Understance is a women-led, Canadian brand that not only makes comfortable bras, it also does so in an ethical way — with both people and the environment in mind.”

"With bras for every body, shape and mood— indulge yourself in the comfort and beauty of ethically made bras from Understance."