Press Release

Best Minimizer Bras of 2022: Cosmo

"Reviewers rave about how ridiculously comfy it is and many claim it's the best bra ever." - Cosmopolitan

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Back to Basic: Understance Harper bra and Darby brief

"I am pleasantly surprised by this brand, and I love that they serve the North American market primarily."

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The Best Stocking Stuffers for Under $20: DailyHive

"Lingerie needn’t be expensive and you can’t find a better deal than $10 bras by Understance." DailyHive

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Good Housekeeping: Bra-blem Solved

"The Ivy Full Coverage Underwire Bra is a lightly lined, flexible bra that gives a secure fit and is completely comfortable."

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Cosmo: Bra-blem Solved

"You probably can't wait to take off your bra, right? That's because most bras don't fit - they have underwire that poke us or they don't have enough support."

Shop Day to Night

6 Vancouver underwear brands for any sense of style or gender

Vancouver is Awesome features Understance as one of their 6 picks for the best underwear brands.

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I Found 28 Bras With Great Side Support—You're Welcome

WhoWhatWear features Understance' Emilia and Maeve amongst their favourite bras with 'great side support.'

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The 21 Best Lingerie Brands Offering Stylish and Comfortable Bras and Underwear

Allure ranks Understance as their top 5 best lingerie brands.

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DailyHive

"With an eye to style and comfort and a focus on ethical practices, Understance is one of those rare brands that understands the importance of both."

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Real Simple Dec/Jan 2022

Understance can be seen in the December/January 2021 issue of Real Simple Magazine. Angela is wearing the Hugger Wireless Full Coverage in 34D.

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InStyle November

In the November 2021 issue of InStyle Magazine, with cover girl Zendaya, our model Jess wears the Arabella Sheer Lift Bra in 36C

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InStyle October

In the October 2021 issue of InStyle Magazine, with cover girl Anya-Taylor Joy, our model Liann can be seen wearing the Bluebelle Sheer Lift Bralette in 32C.

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Real Simple November

Understance is featured in the November 2021 issue of Real Simple Magazine! Our model Ruth can be seen wearing the Ivy Full Coverage Underwire Bra in 38D.

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DailyHive

“Understance is a women-led, Canadian brand that not only makes comfortable bras, it also does so in an ethical way — with both people and the environment in mind.”

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BuzzFeed Quiz

"With bras for every body, shape and mood— indulge yourself in the comfort and beauty of ethically made bras from Understance."

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