Press Release

Best Minimizer Bras of 2022: Cosmo

"Reviewers rave about how ridiculously comfy it is and many claim it's the best bra ever." - Cosmopolitan


Back to Basic: Understance Harper bra and Darby brief

"I am pleasantly surprised by this brand, and I love that they serve the North American market primarily."


The Best Stocking Stuffers for Under $20: DailyHive

"Lingerie needn’t be expensive and you can’t find a better deal than $10 bras by Understance." DailyHive

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Good Housekeeping: Bra-blem Solved

"The Ivy Full Coverage Underwire Bra is a lightly lined, flexible bra that gives a secure fit and is completely comfortable."

Shop Ivy

Cosmo: Bra-blem Solved

"You probably can't wait to take off your bra, right? That's because most bras don't fit - they have underwire that poke us or they don't have enough support."

Shop Day to Night

6 Vancouver underwear brands for any sense of style or gender

Vancouver is Awesome features Understance as one of their 6 picks for the best underwear brands.

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I Found 28 Bras With Great Side Support—You're Welcome

WhoWhatWear features Understance' Emilia and Maeve amongst their favourite bras with 'great side support.'

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The 21 Best Lingerie Brands Offering Stylish and Comfortable Bras and Underwear

Allure ranks Understance as their top 5 best lingerie brands.

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"With an eye to style and comfort and a focus on ethical practices, Understance is one of those rare brands that understands the importance of both."


Real Simple Dec/Jan 2022

Understance can be seen in the December/January 2021 issue of Real Simple Magazine. Angela is wearing the Hugger Wireless Full Coverage in 34D.

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InStyle November

In the November 2021 issue of InStyle Magazine, with cover girl Zendaya, our model Jess wears the Arabella Sheer Lift Bra in 36C

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InStyle October

In the October 2021 issue of InStyle Magazine, with cover girl Anya-Taylor Joy, our model Liann can be seen wearing the Bluebelle Sheer Lift Bralette in 32C.

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Real Simple November

Understance is featured in the November 2021 issue of Real Simple Magazine! Our model Ruth can be seen wearing the Ivy Full Coverage Underwire Bra in 38D.

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“Understance is a women-led, Canadian brand that not only makes comfortable bras, it also does so in an ethical way — with both people and the environment in mind.”


BuzzFeed Quiz

"With bras for every body, shape and mood— indulge yourself in the comfort and beauty of ethically made bras from Understance."

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