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Comfort Without Compromise

Understance is a lingerie brand that puts comfort above all else. We focus on solution-products designed to relieve, smooth, lift, and stay put all without sacrificing style. We offer bras in 28-48, A-J cups, and continue to expand our size range. We test wear every size and treat no size as an after thought.


Our ambition is to provide the very best bras for every shape and size.

Best Sellers
New Arrivals
Understance Ivy Full Coverage Underwire Bra Product Only #color_black
Supportive
Ivy Full Coverage Underwire Bra, C-J Cup
$68.00CAD
188 reviews
Understance Cate Wireless Soft Cup Bra Product Only #color_mocha
Separates
Cate Wireless Soft Cup Bra, B-DD Cup
$49.00CAD
19 reviews
Understance Zoe FlexWire Sheer Lift Bra D-G Cup- #color_berry
Natural lift
Zoe FlexWire Sheer Lift Bra, D-G Cup
$68.00CAD
147 reviews
Understance Leanne Wireless Cotton Cup Demi Bra - #color_sakura
Natural shape
Leanne Wireless Cotton Cup Demi Bra, A-C Cup
$68.00CAD
4 reviews
Salma FlexWire Full Coverage Lace Bra #color_fog
#1 Bra
Salma FlexWire Full Coverage Lace Bra, D-J Cup
$68.00CAD
58 reviews
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Style Quiz
Designed to simplify the process of finding the perfect bra for you. Say goodbye to endless searching, and let our bra style quiz do the work.
Style Quiz
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Wireless
Wireless
Wire-free comfort with the same structure and support as an underwire bra. A-J Cups
Seamless Underwear
Seamless Underwear
Seamless underwear made from ultra-stretchy, cooling, and breathable fabric so you can say goodbye to visible panty lines.
FlexWire
FlexWire
Understance's signature. Comfortable flexible, bendy underwire that lift, support and shape. A-J Cups
Visit Us
Visit Us
Our first brick-and-mortar store is here. If you're in Vancouver, come get fitted by an expert and find your perfect bra and underwear.
WHAT PEOPLE ARE SAYING
NEVER GOING BACK
Super comfortable. At 61 I am done with bikini underwear. They ALL give wedgies, and I have tried umpteen different brands. This boy short is comfortable, no lines, no sweat, with cotton gusset. The longer 7” ones are good under longer skirts too, but these ones work best if you're wearing a skirt with a kick pleat / slit. I have ordered twice already.
Bubble Ultra High-Rise Bike Shorts
I CAN'T RECOMMEND THIS BRA ENOUGH
I am a size 36 g and have had so much trouble finding bras that fit. This one is amazing. It is supportive, comfortable, minimizing and a great shape. I highly recommend. The perfect bra for big busts.
Salma FlexWire Full Coverage Lace Bra, D-J Cup
I FOUND THE ONE!
I LOVE this bra so much that I ordered three! It's true to size and very comfortable. It minimizes me just how I like it but still keeps a nice shape. I ordered a 42 G which is my normal size and it was perfect. First time I've bought this brand and SO glad I did.
Spacer Air Quinn FlexWire Seamed Cup Unlined Bra, D-J Cup