NEW YEAR. NEW PRODUCT.

MEET ZOE

Our first D-G cup bra designed with you in mind, is here. Zoe comes in up to 44G, 46F and 48E and 4 colors.

SHOP ZOE

Best bra ever

"I initially ordered a black Hugger bra. When I received it, I quickly ordered another one. When I saw that it was now available in champagne colour, I ordered another bra. This is a beautiful bra and very comfortable. This bra arrived in 3 days! Such great service." - Shelley on the Hugger

BACK IN STOCK

INES SATIN

✓ Signature FlexWire lifts without digging
✓ U-shaped back smooths out back bulges
✓ Double-lined wings provide side support/spillage-control
✓ Up to 40DD and 42D

SHOP INES
Best Seller
Understance Hugger Wireless Full Coverage Soft Cup Bra #color_champagne
Understance Hugger Wireless Full Coverage Soft Cup Bra #color_champagne
Hugger Wireless Full Coverage Soft Cup Bra, C-DDD Cup
$59.00
FlexWire
Day to Night Lift Bra #color_black
Day to Night Lift Bra #color_black
Day to Night Lift Bra, B-DD Cup
from $63.63
Wireless
Emilia Wireless Contour Bra #color_dark-grey
Emilia Wireless Contour Bra #color_dark-grey
Emilia Wireless Contour Bra, C-DD Cup
$59.00
Wireless
Understance Bluebelle Sheer Lift Bralette #color_strong-blue
Understance Bluebelle Sheer Lift Bralette #color_strong-blue
Bluebelle Sheer Lift Bralette, B-D Cup
$59.00
Shoulder Relief
The UpLift Wireless Plunge Lace Bra #color_pale-mauve
The UpLift Wireless Plunge Lace Bra #color_pale-mauve
The UpLift Wireless Plunge Lace Bra, B-D Cup
$72.00
CROWD FAVORITE, NOW IN A NEW COLOR AND NEW SIZES

HUGGER

✓ No underwire, natural support
✓ Seamless wings, ballet back smooth bulges
✓ Soft cotton lining
✓ 32-46 band, C-DDD cup

SHOP HUGGER

Free Over $80

30-Day Returns

Quality Guarantee

Duty Free US/CA

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What people are saying about us

★★★★★

I usually wear a 38DD and that is what I ordered. Perfect fit. I was stunned. The bra is comfortable yet very supportive. I use the last row (loosest) of snaps, but that is a good thing; As the bra loosens up with washing and wear, as any bra will, there is still plenty of room to make the bra more snug. There is no spillage and almost no movement. I love the high sides, so no underarm bulge. The straps are soft, wide and comfortable.

Ivy Full Coverage Underwire Bra, C-DDD Cup
★★★★★

I shudder to think of the thousands of dollars I’ve spent over the years on bras that end up being so uncomfortable I couldn’t stand them. Do not hesitate to order this bra. I ordered just one to try it out and ended up ordering 2 more. You won’t regret it! My former size was 36DD; this bra 40D. So soft and comfortable.

Hugger Wireless Full Coverage, C-DDD
★★★★★

This might be my favourite bra. It incredibly comfortable and smooth. It fits so well and feels like wearing nothing. I’m a 32C (33”bust, 28”underbust) and the small fits like it was made for me. I’m still a bit nervous it will stretch out because the fabric feels so thin, but I’ve worn it about 5 times and washed it as well and it feels exactly the same as when I first tried it on. Perhaps this bra is magic?!

The No-Bra Cropped Tank