Comfort Without Compromise

Understance is a lingerie brand that puts comfort above all else. We focus on solution-products designed to relieve, smooth, lift, stay put, all without sacrificing style. We offer bras in 28-48, A-J cups, and continue to expand our size range. We test wear every size and treat no size as an afterthought.

Our ambition is to provide the very best bras for every shape and size.

Style Quiz

Designed to simplify the process of finding the perfect bra for you. Say goodbye to endless searching, and let our bra style quiz do the work.

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  • Wireless

    Wireless

    Wire-free comfort with the same structure and support as an underwire bra.

    A-J Cups

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  • Seamless Underwear

    Seamless Underwear

    Seamless underwear made from ultra-stretchy, cooling, and breathable fabric so you can say goodbye to visible panty lines.

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  • FlexWire

    FlexWire

    Understance's signature. Comfortable flexible, bendy underwire that lift, support and shape. B-J Cups

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New Arrivals

Hero Products

New Arrival
Understance Ivy FlexWire Full Coverage Bra (Eco Lace) - #color_caramel
Understance Ivy FlexWire Full Coverage Bra (Eco Lace) - #color_caramel
Ivy FlexWire Full Coverage Bra (Eco Lace), C-J Cup
$59.00
New Arrival
Understance Sierra FlexWire Balconette Lace Bra #color_cafe-au-lait
Understance Sierra FlexWire Balconette Lace Bra @Christina wears Cafe au Lait in 36DDD - #color_cafe-au-lait
Sierra FlexWire Balconette Lace Bra, C-G Cup
$59.00
New Arrival
Understance Spacer Air Quinn FlexWire Seamed Cup Unlined Bra - #color_shadow
Understance Spacer Air Quinn FlexWire Seamed Cup Unlined Bra @Ailvi wears Shadow in 44DD - #color_shadow
Spacer Air Quinn FlexWire Seamed Cup Unlined Bra, D-J Cup
$55.00
New Arrival
Understance Leanne Wireless Cotton Cup Demi Bra - #color_sakura
Understance Leanne Wireless Cotton Cup Demi Bra @Fay wears Sakura in 34B - #color_sakura
Leanne Wireless Cotton Cup Demi Bra, A-C Cup
$59.00
New Arrival
Spacer Air Shea FlexWire Molded Unlined Bra #color_black
Spacer Air Shea FlexWire Molded Unlined Bra @Kennedy wears Black in 36H - #color_black
Spacer Air Shea FlexWire Molded Unlined Bra, D-H Cup
$55.00
Wireless
Understance Cate Wireless Soft Cup Bra Product Only #color_black
Cate Wireless Soft Cup Bra @Fay wears Black in 34B/C- #color_black
Cate Wireless Soft Cup Bra, B-DD Cup
$42.00
Wireless
Dandelion Smooth Lace Sheer Plunge Bralette, B-DD Cup - #color_fog
Dandelion Smooth Lace Sheer Plunge Bralette, B-DD Cup @Ailvi wears Fog in 44D/DD - #color_fog
Dandelion Smooth Lace Sheer Plunge Bralette, B-DD Cup
$48.00
Seamless
Dandelion Smooth Lace Ultra High-Rise Brief #color_fog
Dandelion Smooth Lace Ultra High-Rise Brief #color_fog
Dandelion Smooth Lace Ultra High-Rise Brief
$18.00
Seamless
Dandelion Smooth Lace High-Rise Brief #color_berry
Dandelion Smooth Lace High-Rise Brief #color_berry
Dandelion Smooth Lace High-Rise Brief
$18.00

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New Arrival
Understance Ivy FlexWire Full Coverage Bra (Eco Lace) - #color_caramel
Understance Ivy FlexWire Full Coverage Bra (Eco Lace) - #color_caramel
Ivy FlexWire Full Coverage Bra (Eco Lace), C-J Cup
$59.00
Core Product
Understance Ivy Full Coverage Underwire Bra Product Only #color_black
Understance Ivy Full Coverage Underwire Bra @Angela wears Black in 34D- #color_black
Ivy Full Coverage Underwire Bra, C-J Cup
$59.00
Core Product
Understance Zoe FlexWire Sheer Lift Bra D-G Cup- #color_berry
Understance Zoe FlexWire Sheer Lift Bra D-G Cup @Christina wears Berry in 36DDD - #color_berry
Zoe FlexWire Sheer Lift Bra, D-G Cup
$59.00
Core Product
Salma FlexWire Full Coverage Lace Bra #color_fog
Salma FlexWire Bra @Ginger wears Fog in 34H- #color_fog
Salma FlexWire Full Coverage Lace Bra, D-J Cup
$59.00
Wireless
Understance Cate Wireless Soft Cup Bra Product Only #color_black
Cate Wireless Soft Cup Bra @Fay wears Black in 34B/C- #color_black
Cate Wireless Soft Cup Bra, B-DD Cup
$42.00
New Arrival
Spacer Air Shea FlexWire Molded Unlined Bra #color_black
Spacer Air Shea FlexWire Molded Unlined Bra @Kennedy wears Black in 36H - #color_black
Spacer Air Shea FlexWire Molded Unlined Bra, D-H Cup
$55.00
FlexWire
Understance Harper Bra #color_misty-rose
Understance Harper Bra @Christina wears Misty Rose in 36DDD- #color_misty-rose
Harper Smooth Lace FlexWire Strappy Soft Cup Bra, D-H Cup
$55.00
Wireless
Dandelion Smooth Lace Sheer Plunge Bralette, B-DD Cup - #color_fog
Dandelion Smooth Lace Sheer Plunge Bralette, B-DD Cup @Ailvi wears Fog in 44D/DD - #color_fog
Dandelion Smooth Lace Sheer Plunge Bralette, B-DD Cup
$48.00
Core Product
Pima Cotton Ultra High-rise Brief #color_sakura
Pima Cotton Ultra High-rise Brief #color_sakura
Pima Cotton Ultra High-Rise Brief
$15.00
Core Product
Pima Cotton Ultra High-rise Boyshorts #color_champagne
Pima Cotton Ultra High-rise Boyshorts #color_champagne
Pima Cotton Ultra High-Rise Boyshorts
$18.00
Anti-Chafe
Understance Soft Contour High Rise Bike-Shorts #color_tiramisu
Understance Soft Contour High Rise Bike-Shorts #color_tiramisu
Soft Contour High-Rise Bike Shorts
$15.00
Anti-Chafe
Understance Soft Contour High Rise Bike-Shorts 7" #color_dove-grey
Understance Soft Contour High Rise Bike-Shorts 7
Soft Contour High-Rise Bike Shorts 7’’
$18.00

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Visit Us

Our first brick-and-mortar store is here. If you're in Vancouver, come get fitted by an expert and find your perfect bra and underwear.

Learn more

Free Shipping
Over $80

Free 30-Day Returns

Quality Guarantee

Duty Free US/CA

What People Are Saying

★★★★★

Super happy with this one! After 3 kids, I needed something to hold everything in and it’s the first bra that actually works for me! I can play with my kids without fear of a breast peaking out! Plus it is very cute!

Ivy Full Coverage Underwire Bra, C-J
★★★★★

I saw these ads on Facebook and saved for a long time to be able to purchase! AND IT WAS WORTH THE WAIT.
The sizing calculator said I was a 40G. I was skeptical, but decided to trust the process. Yall. It fits like a damn glove. Like it was custom made for me! I have never been as happy as I am right now about a bra.
I feel confident for the first time in years and I'm so damn comfortable! Its a beautiful and flirty bra for a big chested person like myself! No more tatical attack bras for me! Thank you Understance! You've made a customer for life! 🖤🖤🖤

Harper Smooth Lace FlexWire, D-H
★★★★★

This is the most comfortable bra I’ve ever worn! It is so hard for me to find bras in my size - normally 42J - I’m so happy I came across this website. As I said, my usual size is 42J but was recommended by the size calculator to get 44I so I got one in each size to compare and the 44I is definitely a better fit. My breasts are fairly wide so it’s really hard to find a good bra that doesn’t cause spillage on the side under my armpits but isn’t too loose on the front part of the cup and this one definitely fits the bill! The underwire is the most comfortable underwire I’ve ever worn, I can barely tell it’s there at all. One thing about other bras I own is the straps tend to loosen throughout the day and need to be readjusted every time I put the bra on again but these ones don’t loosen at all on their own. I will be purchasing all my bras from here in the future!

Salma FlexWire Full Coverage Lace Bra, D-J Cup
★★★★★

So when I bought my Harper bra ofc I bought the underwear in a Large to match. It fits so snug but has a LOT of stretch. It has like that sneaky lining so I doubt you could see it much through form fitting bottoms if at all. I love how breathable the fabric is, and even though its lacey and looks gorgeous it doesn't have that itchy lace feel. So smooth, so comfy, and it looks so so flattering!

Darby Smooth Lace High-Rise, XS-XXXL
★★★★★

Wow! This is the MOST comfortable “real” bra Ive ever had on my body. It feels like a leisure bra but lifts like, well, a real bra. The straps and full coverage back are a godsend to me. I have scoliosis and struggle with straps digging and pulling on my “taller” side. This bra simply and comfortably solves that problem. I no longer hate bras!!!! If you made it in more colors, I would buy each one. Please make it in lots of colors, but specifically black and cream!

Amber Smooth Lace Wireless, C-J