Comfort Without Compromise

Understance is a lingerie brand that puts comfort above all else. We focus on solution-products designed to relieve, smooth, lift, stay put, all without sacrificing style. We offer bras in 28-48, A-J cups, and continue to expand our size range. We test wear every size and treat no size as an afterthought.

Our ambition is to provide the very best bras for every shape and size.

Fitting Room Diaries

Welcome to the Fitting Room Diaries.  
A new series where we take you into the fitting rooms with real customers as they try on our bras. A nitty gritty look into bra fittings, one bra, one customer at a time.

  • Wireless


    Wire-free comfort with the same structure and support as an underwire bra.

    A-J Cups

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  • Seamless Underwear

    Seamless Underwear

    Seamless underwear made from ultra-stretchy, cooling, and breathable fabric so you can say goodbye to visible panty lines.

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  • FlexWire


    Understance's signature. Comfortable flexible, bendy underwire that lift, support and shape. B-J Cups

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Visit Us

Our first brick-and-mortar store is here. If you're in Vancouver, come get fitted by an expert and find your perfect bra and underwear.

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