Comfort Without Compromise

Understance is a lingerie brand that puts comfort above all else. We focus on solution-products designed to relieve, smooth, lift, stay put, all without sacrificing style. We offer bras in 28-48, A-J cups, and continue to expand our size range. We test wear every size and treat no size as an afterthought.

Our ambition is to provide the very best bras for every shape and size.


If you’ve cried at bra fittings because none of the 10 bras brought to you fit, and you’re still on the hunt for a bra that gives you nice shape, good lift, all without scarring and poking and rubbing you after 2 hours, we’re here to help.

  • Wireless


    Wire-free comfort with the same structure and support as an underwire bra. A-J Cups

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  • Natural Fibers

    Natural Fibers

    Your underwear needs to breathe. Feel the irreplaceable comfort of natural fabrics.

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  • FlexWire


    Understance's signature. Comfortable flexible, bendy underwire that lift, support and shape. B-J Cups

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Bundle and save, get 2 bras for 20% off and, 3 bras for 30% offBundle and save, get 2 bras for 20% off and, 3 bras for 30% off

Visit Us

Our first brick-and-mortar store is here. If you're in Vancouver, come get fitted by an expert and find your perfect bra and underwear.

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