This month, we celebrate one year since our launch and what a year it has been! A year of learning, growing, and collaborating with so many of you to create comfortable bras for everybody. In the last year, we have expanded our size range up to 48 band and G cup. And this summer, we continue our size expansion with the addition of 28-30 bands and H, I, J, cups!
We want to take a moment to thank everyone that have supported us. It’s been an incredible journey and we’re so happy to be in this with you!
Zoe, D-G CupShop Now
Unrestricting underwire, soft support and lightweight lace. Zoe is your most comfortable bra.
Hugger, C-DDD CupShop Now
Wireless, secure and supportive. Hugger is our cover-all, and our best selling everyday bra.
Day to Night, B-DD CupShop Now
Made with our signature FlexWire, the Day to Night is the perfect everyday contour bra.
What People Are Saying
★★★★★Zoe FlexWire Sheer Lift Bra, D-G Cup
This bra is absolutely amazing. True to size, (I’m a 36DD and I ordered a 36DD) this bra fits like a dream. Nothing spills out, the straps are wider and comfy for holding up heavy boobs, the 3 hook closure feels super supportive, and it’s SEXY. Honestly, this is such a pretty bra, and it’s so comfortable. I ordered 2, I’ll order 2 more, and I’ll gladly wear these every day. Thank you Understance!!
★★★★★Soft Touch Seamless Hipster, XS-XXXXL
I ordered 2 pairs of these and am so happy with them. They are really soft and so comfortable. The fit is great. I am 5 ft 2 and about 115lbs, usually wearing a size 4. The xs/s size is great for me.
★★★★★Hugger Wireless Full Coverage, C-DDD Cup
I’m normally a 32D and ordered that size, it fits perfectly. I’ve now ordered this bra twice, it’s honestly exactly what I’ve wanted for years. This could seriously be the only bra I wear for the rest of my life. It’s supportive enough for everyday, pretty, lightweight, and comfortable. I literally have no complaints about this bra.
★★★★★Day to Night Lift Bra, B-DD Cup
I am so in love with this bra!! Not only does it fit like a dream and have the perfect amount of coverage, but the material just feels so nice against my skin. The outer fabric is also so smooth and sleek and I can tell it's really good quality. My favourite thing about this bra, though, is the extra wide band with the 4-hook closure (I'm not sure if it's the same for smaller sizes, though, as I'm a 34DD). It doesn't dig or pinch anywhere, and the amount of support it gives is phenomenal.
★★★★★Pima Cotton High-Rise Boyshort, S-XL
I have had so much trouble finding high-waist panties - either they're too tight in the belly or bum, or give me wedgies. But these really are perfect! I hover between a size 4 - 6 so I ordered Medium. The undies stay in place but are not tight, don't create strange lumps on my belly or bum, they move with me, are a lovely thin and breathable cotton. I don't hand-wash or air-dry but so far they are holding up great!