Comfort Without Compromise

Understance is a lingerie brand that puts comfort above all else. We focus on solution-products designed to relieve, smooth, lift, stay put, all without sacrificing style. We offer bras in 28-48, A-J cups, and continue to expand our size range. We test wear every size and treat no size as an afterthought.

Our ambition is to provide the very best bras for every shape and size.

  • Anti-Slip Straps

    Anti-Slip Straps

    Designed with a U-shape back to keep your bra straps in place. A-J Cups

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  • FlexWire

    FlexWire

    Comfortable flexible, bendy underwire that lift, support and shape. B-J Cups

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  • Wireless

    Wireless

    Wire-free comfort with the same structure and support as an underwire bra. A-G Cups

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Bundle and save, get 2 bras for 20% off and, 3 bras for 30% offBundle and save, get 2 bras for 20% off and, 3 bras for 30% off

New Arrivals

Best Sellers

New Color
Understance Zoe FlexWire Sheer Lift Bra D-G Cup Berry
Understance Zoe FlexWire Sheer Lift Bra D-G Cup @Christina wears Berry in 36DDD-Berry
Zoe FlexWire Sheer Lift Bra, D-G Cup
$59.00
New Arrival
Understance Soft Contour High Rise Bike-Shorts 7" #color_amber
Understance Soft Contour High Rise Bike-Shorts 7
Soft Contour High-Rise Bike Shorts 7’’
$18.00
New Arrival
Eva Smooth Lace Wireless Soft Cup Tank Bra #color_wine
Eva Smooth Lace Wireless Soft Cup Tank Bra @Charlotte wears Wine in 42DD- #color_wine
Eva Smooth Lace Wireless Soft Cup Tank Bra, C-DDD Cup
$48.00
New Color
Luna Wireless Bra #color_moon-grey
Luna Wireless Bra @Christina wears Moon Grey in 36DDD- #color_moon-grey
Luna Wireless Support Full Coverage Bra, D-G Cup
$42.00
New Arrival
Understance Amber Smooth Lace Wireless Soft Cup Pullover Bra #color_navy-blue
Understance Amber Smooth Lace Wireless Soft Cup Pullover Bra @Charlotte wears Navy Blue in 42DD - #color_navy-blue
Amber Smooth Lace Wireless Soft Cup Pullover Bra, C-J Cup
$48.00
New Arrival
Noelle Front-Close Wireless Soft Cup Bra #color_black
Noelle Front-Close Wireless Soft Cup Bra @Alex wears Black in 34D/DD- #color_black
Noelle Front-Close Wireless Soft Cup Bra, B-DD Cup
$59.00
New Arrival
Hugger Smooth Lace Wireless Soft Cup Bra #color_champagne
Hugger Smooth Lace Wireless Soft Cup Bra @Christina wears Champagne in 36DDD - #color_champagne
Hugger Smooth Lace Wireless Soft Cup Bra, C-DDD Cup
$59.00
New Sizes
Understance Ivy Full Coverage Underwire Bra Product Only #color_black
Understance Ivy Full Coverage Underwire Bra @Angela wears Black in 34D- #color_black
Ivy Full Coverage Underwire Bra, C-J Cup
$59.00
New Arrival
Darby Smooth Bodysuit with Built-In Bra #color_black
Darby Smooth Bodysuit with Built-In Bra @Charlotte wears Black in XXL - #color_black
Darby Smooth Lace Contour Bodysuit with Built-In Bra
$59.00

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New Sizes
Understance Ivy Full Coverage Underwire Bra Product Only #color_black
Understance Ivy Full Coverage Underwire Bra @Angela wears Black in 34D- #color_black
Ivy Full Coverage Underwire Bra, C-J Cup
$59.00
FlexWire
Understance Day to Night Bra #color_champagne
Understance Day to Night Bra @Rebecca wears Champagne in 36DD- #color_champagne
Day to Night Lift Bra, B-DD Cup
$59.00
Best Seller
Understance Soft Contour High Rise Bike-Shorts #color_sand
Understance Soft Contour High Rise Bike-Shorts #color_sand
Soft Contour High-Rise Bike Shorts
$15.00
FlexWire
Simone Bra #color_black
Simone Bra @Alex wears Black in 32DD- #color_black
Simone FlexWire Light Bra, C-G Cup
$55.00
Contour
Understance Soft Contour High Rise Bike-Shorts #color_black
Understance Soft Contour High Rise Bike-Shorts #color_black
Soft Contour Ultra High-Rise Bikini
$15.00
Best Seller
Understance Lingerie Soft Embrace Wireless Contour Bra #color_champagne
Understance Lingerie Soft Embrace Wireless Contour Bra @Ali wears Champagne in 32C- #color_champagne
Soft Embrace Wireless Contour Bra, A-C Cup
$30.00
No-Show
The BreatheEasy Seamless Cheeky PO #color_pale-mauve
The BreatheEasy Seamless Cheeky PO #color_pale-mauve
The BreatheEasy Seamless Cheeky
$10.00
Up to 4XL
Understance Soft Touch Seamless Boyshorts #color_mocha
Understance Soft Touch Seamless Boyshorts #color_mocha
Soft Touch Seamless Boyshorts
$15.00
Understance Harper Bra #color_black
Understance Harper Bra @Angela wears Black in 32DDD- #color_black
Harper Smooth Lace FlexWire Strappy Soft Cup Bra, D-H Cup
$55.00
High-Rise
Darby Smooth Lace #color_wine
Darby Smooth Lace #color_wine
Darby Smooth Lace High-Rise Cheeky
$18.00
High-Rise
Simone Lace Bikini #color_black
Simone Lace Bikini #color_black
Simone High-Rise Lace Bikini
$18.00
FlexWire
Understance Petal Lace FlexWire Bra #color_sand
Understance Petal Lace FlexWire Bra @Christina wears Sand in 36DDD- #color_sand
Petal Smooth Lace FlexWire Soft Cup Bra, D-H Cup
$55.00

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Visit Us

Our first brick-and-mortar store is here. If you're in Vancouver, come get fitted by an expert and find your perfect bra and underwear.

Learn more

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Free 30-Day Returns

Quality Guarantee

Duty Free US/CA

What People Are Saying

★★★★★

I recently purchased both versions of the Ivy bra, and I love them both. I was wearing a 42D, but followed your sizing recommendation, which was for a 44D. I was ready to experiment, not having a great love affair with any of my old bras....and I did the right thing. The fit is amazing - no pinching, digging, bulging etc. Really and truly comfortable. The seamed cups and the cotton!!! lining; absolutely brilliant, the perfect amount of lining. It's like some thought went into the design!

Ivy Full Coverage Underwire Bra, C-J
★★★★★

This is what I have always dreamed a bra should fit like. It doesn't move. The shoulder straps do not fall off. The band does not dig in. The wine color is gorgeous, the strappy details are sexy, but this is absolutely and every day wear bra. I bought a second one in black as well.

Harper Smooth Lace FlexWire, D-H
★★★★★

I've been wearing exclusively sports bras for almost two decades because I used to be a 30DDD (and a 28DD-ish when I was a teenager) which doesn't seem to exist in most universes (I think Understance has a few?). This bra is remarkably comfortable and almost feels like I'm not wearing anything, which is a bit of an adjustment after wearing only sports bras for so long. But I was pleasantly surprised that it actually seemed to hold everything in, even when I'm bending and twisting and lifting, etc, which I do at work. I think I might actually be able to wear a real bra to work for the first time in over two decades.

Petal Smooth Lace FlexWire, D-H
★★★★★

So when I bought my Harper bra ofc I bought the underwear in a Large to match. It fits so snug but has a LOT of stretch. It has like that sneaky lining so I doubt you could see it much through form fitting bottoms if at all. I love how breathable the fabric is, and even though its lacey and looks gorgeous it doesn't have that itchy lace feel. So smooth, so comfy, and it looks so so flattering!

Darby Smooth Lace High-Rise, XS-XXXL
★★★★★

This is my first day wearing this bra, and I can honestly say I am in love! When I first put it on I was skeptical, it felt like it was going to be too small for my chest, but once I had it fastened properly everything changed. It is SO supportive. I wear a 38H and every wireless, pullover bra I've worn that isn't a super tight sports bra has been a huge disappointment, but this one manages to hold everything in place without feeling super tight or compressing.

Amber Smooth Lace Wireless, C-J