This month, we celebrate one year since our launch and what a year it has been! A year of learning, growing, and collaborating with so many of you to create comfortable bras for everybody. In the last year, we have expanded our size range up to 48 band and G cup. And this summer, we continue our size expansion with the addition of 28-30 bands and H, I, J, cups!

We want to take a moment to thank everyone that have supported us. It’s been an incredible journey and we’re so happy to be in this with you!

Best Sellers

FlexWire
Understance Day to Night Bra #color_champagne
Understance Day to Night Bra @Rebecca wears Champagne in 36DD- #color_champagne
Day to Night Lift Bra, B-DD Cup
$59.00
FlexWire
Understance Zoe FlexWire Sheer Lift Bra D-G Cup Cafe Au Lait
Understance Zoe FlexWire Sheer Lift Bra D-G Cup @Tatiana wears Cafe in 32D- Cafe Au Lait
Zoe FlexWire Sheer Lift Bra, D-G Cup
$59.00
Best Seller
Understance Hugger Wireless Full Coverage Soft Cup Bra #color_champagne-pink-new-lace
Understance Hugger Wireless Full Coverage Soft Cup Bra @Alex wears Champagne Pink in 32DD- #color_champagne-pink-new-lace
Hugger Wireless Full Coverage Soft Cup Bra, C-DDD Cup
$59.00
Best Seller
Understance Pima Cotton High-Rise Boyshort #color_champagne-pink
Understance Pima Cotton High-Rise Boyshort #color_champagne-pink
Pima Cotton High-Rise Boyshort
$15.00
Sale
Marshmallow Wireless Push-Up Bra PO #color_pale-mauve
Marshmallow Wireless Push-Up Bra @Sophia wears Pale Mauve in 34B- #color_pale-mauve
Marshmallow Wireless Push-Up Bra, A-C Cup
$55.00 $35.00
No-Show
The BreatheEasy Seamless Cheeky PO #color_pale-mauve
The BreatheEasy Seamless Cheeky PO #color_pale-mauve
The BreatheEasy Seamless Cheeky
$10.00
FlexWire
Understance Ivy Full Coverage Underwire Bra Product Only #color_black
Understance Ivy Full Coverage Underwire Bra @Angela wears Black in 34D- #color_black
Ivy Full Coverage Underwire Bra, C-DDD Cup
from $61.80
Sale
The UpLift Wireless Plunge Lace Bra #color_champagne
The UpLift Wireless Plunge Lace Bra @Jasmyn wears Champagne in 34C- #color_champagne
The UpLift Wireless Plunge Lace Bra, B-D Cup
$59.00 $45.00
Best Seller
Bluebelle Lift Sheer Bralette #color_cafe-au-lait
Bluebelle Lift Sheer Bralette @Jasmyn wears Cafe au Lait in 34C- #color_cafe-au-lait
Bluebelle Sheer Lift Bralette, B-D Cup
$49.00
Sale
Understance The UpLift Wireless Diamond Neckline Lace Bra PO #color_dusty-blue
Understance The UpLift Wireless Diamond Neckline Lace Bra Model 1 @Rebecca wears Dusty Blue in 36D- #color_dusty-blue
The UpLift Wireless Diamond Neckline Lace Bra, B-D Cup
$59.00 $45.00
Best Seller
Understance Lingerie Soft Embrace Wireless Contour Bra #color_champagne
Understance Lingerie Soft Embrace Wireless Contour Bra @Ali wears Champagne in 32C- #color_champagne
Soft Embrace Wireless Contour Bra, A-C Cup
$30.00
Free-Cut
Soft Touch Seamless Hipster with Lace Band #color_champagne-pink
Soft Touch Seamless Hipster with Lace Band #color_champagne-pink
Soft Touch Seamless Hipster with Lace Band
$15.00

View all

  • Zoe, D-G Cup

    Zoe, D-G Cup

    Unrestricting underwire, soft support and lightweight lace. Zoe is your most comfortable bra.

    Shop Now
  • Hugger, C-DDD Cup

    Hugger, C-DDD Cup

    Wireless, secure and supportive. Hugger is our cover-all, and our best selling everyday bra.

    Shop Now
  • Day to Night, B-DD Cup

    Day to Night, B-DD Cup

    Made with our signature FlexWire, the Day to Night is the perfect everyday contour bra.

    Shop Now

Visit Us

Our first ever brick-and-mortar store is here. Come by, get fitted by an expert, and find your perfect bra and underwear at 1024 Robson Street, Vancouver.

Learn more

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What People Are Saying

★★★★★

This bra is absolutely amazing. True to size, (I’m a 36DD and I ordered a 36DD) this bra fits like a dream. Nothing spills out, the straps are wider and comfy for holding up heavy boobs, the 3 hook closure feels super supportive, and it’s SEXY. Honestly, this is such a pretty bra, and it’s so comfortable. I ordered 2, I’ll order 2 more, and I’ll gladly wear these every day. Thank you Understance!!

Zoe FlexWire Sheer Lift Bra, D-G Cup
★★★★★

I ordered 2 pairs of these and am so happy with them. They are really soft and so comfortable. The fit is great. I am 5 ft 2 and about 115lbs, usually wearing a size 4. The xs/s size is great for me.

Soft Touch Seamless Hipster, XS-XXXXL
★★★★★

I’m normally a 32D and ordered that size, it fits perfectly. I’ve now ordered this bra twice, it’s honestly exactly what I’ve wanted for years. This could seriously be the only bra I wear for the rest of my life. It’s supportive enough for everyday, pretty, lightweight, and comfortable. I literally have no complaints about this bra.

Hugger Wireless Full Coverage, C-DDD Cup
★★★★★

I am so in love with this bra!! Not only does it fit like a dream and have the perfect amount of coverage, but the material just feels so nice against my skin. The outer fabric is also so smooth and sleek and I can tell it's really good quality. My favourite thing about this bra, though, is the extra wide band with the 4-hook closure (I'm not sure if it's the same for smaller sizes, though, as I'm a 34DD). It doesn't dig or pinch anywhere, and the amount of support it gives is phenomenal.

Day to Night Lift Bra, B-DD Cup
★★★★★

I have had so much trouble finding high-waist panties - either they're too tight in the belly or bum, or give me wedgies. But these really are perfect! I hover between a size 4 - 6 so I ordered Medium. The undies stay in place but are not tight, don't create strange lumps on my belly or bum, they move with me, are a lovely thin and breathable cotton. I don't hand-wash or air-dry but so far they are holding up great!

Pima Cotton High-Rise Boyshort, S-XL