Zoe is an underwire bra/bralette hybrid. It’s ultra-light, and made with our signature FlexWire. Cups run small.

  • Features a flexible, bendy underwire that forms to your shape. Doesn’t come up too high on the sides, won’t dig into breast tissue or armpit
  • Double-ply fabric cups: the outer layer is made from molded lace (no seams), the inner layer is made from soft, non-stretch mesh (for lifting)
  • Lace is graphic but not completely smooth – invisible under most shirts, but not thin white t-shirts
  • Between demi and full coverage
  • U-shaped back prevents straps from slipping
  • Zoe restock in Black features a new pendant design, randomly selected for each purchase
  • Fabric composition: lace: 57% polyamide/43% spandex, cup/wing lining: 79% polyamide/21% spandex
  • Product barcode: U00840007

  • Due to tariffs, shipping to the US is temporarily on pause. Click here for more information
  • We offer free shipping for all orders over $80
  • We aim to fulfill all orders within 1-2 business days except for Canadian statutory holidays. Please allow 5 days for backorders. We ship orders using USPS, UPS and Canada Post
  • We offer free returns on all orders except Final Sale items
  • All returned items must have the original tags attached, be unworn, be unwashed, and be free of perfume, make-up, and deodorant stain
  • If you have any questions, email us at help@understance.com, or call (800) 847-6493 to chat to one of our agents
  • Shipping And Return Policy

Care guide: Hand wash and line dry for longest bra life. If you machine wash, hook bras and wash on delicate. Use a lingerie bag to protect underwires.

We are committed to creating long-lasting products, while minimizing our footprint each step of the way.

Our manufacturer operates in a partially solar-powered factory and uses a two-tier water conservation system reducing water waste by 50%.

Our product tags are made from 100% recycled materials and our packaging is 100% recyclable.

We aim to replace all lace products with recycled lace by the end of 2025.


Zoe FlexWire Sheer Lift Bra, C-G Cup
$68.00CAD
or 4 interest-free payments of $17 with afterpay_logo
262 review(s)

Size Chart / Size Calculator
Colour -  Powder Pink
Band Size
Cup Size

Vancouver - 1024 Robson Street, Vancouver, BCInventory Not Available

Bloor West Village - 2334 Bloor St W, Toronto, ONOnly 2 left!

Inglewood - Suite 104, 1020 9 Ave SE, Calgary, ABOnly 1 left!

Metrotown - #2150 - 4700 Kingsway, Burnaby, BCOnly 2 left!

COMPLETE THE LOOK
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Colour - Ivory
Dandelion Smooth Lace High-Rise Brief #color_berryDandelion Smooth Lace High-Rise Brief #color_berry
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Colour - Berry

PRODUCT SPECIFICS
Wire Type:
Underwire
wire_type Underwire product specific icon
wire_type Wireless product specific icon
Coverage:
Medium
coverage Full product specific icon
coverage Medium product specific icon
coverage Low product specific icon
Projection:
Medium
projection Very Projected product specific icon
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projection Medium product specific icon
projection Shallow product specific icon
Based on 262 reviews
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Good but..
Gabriela C on 2025-05-26
Size Purchased: 32DD
Age: 32
These bras had potential but over a long day of wearing it the under band that is stretchy folds and the underwire kind of crushes it due to the weight of my breasts:( wish the underhand was perhaps a but thicker ao it wouldn’t fold in this way.
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Great fit but itchy
Julia Bohm on 2025-05-16
Size Purchased: 32G
Age: 48
Measurements: Underbust: 32", Leaning Bust: 41", Standing Bust: 38"
The fit is absolutely perfect, actually the best fitting bra I ever tried, except the material in the cups is super itchy (not a good look). I have to use the pads from one of my yoga tops to be comfortable.
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Possibly the best bra ever
Jess on 2025-05-09
Size Purchased: 40DD
Age: 42
I don't usually leave reviews but this bra deserves it. I'd sworn off underwire for years because of the pinching and because I hated the sensation of a tight band around my ribs. I can truly wear this bra all day, it's so comfortable that it doesn't feel like underwire but gives the lift of underwire. I will be purchasing more!
Did you find this review helpful?1
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