Our Product Journey

Making comfortable bras is a whole thing. We prototype and tweak iteration after iteration. A minimum of 10 people per size range will fit test our products, and we only greenlight a new style if at least 7 out of them say yes to the bra.

Curated by Size

At Understance, we don't believe there is one perfect bra for everybody. What a 40G needs and what a 32A needs are simply not the same. All of our bras are designed with a specific size range in mind. Make sure you use the size filter when shopping!

Collaborative Design

Conversation and Co-creation

Our design process starts with one goal in mind: to make comfortable, flattering bras that meet the needs of every woman. To achieve this, we let our fitting models and virtual fitting participates do the talking. Have an idea for a new bra? Share with us at hello@understance.com!

Quality Guarantee

Our bras and underwear are made with high-quality materials that ensure their durability. We test our products for harmful substances, stretch recovery, pilling, colorfastness, and dimensional stability. We believe the most environmentally responsible way to manufacture bras and underwear is to make sure they last.