Zoe is an underwire bra/bralette hybrid. It’s ultra-light, and made with our signature FlexWire. Cups run small.

  • Features a flexible, bendy underwire that forms to your shape. Doesn’t come up too high on the sides, won’t dig into breast tissue or armpit
  • Double-ply fabric cups: the outer layer is made from molded lace (no seams), the inner layer is made from soft, non-stretch mesh (for lifting)
  • Lace is graphic but not completely smooth – invisible under most shirts, but not thin white t-shirts
  • Between demi and full coverage
  • U-shaped back prevents straps from slipping
  • Zoe restock in Black features a new pendant design, randomly selected for each purchase
  • Fabric composition: lace: 57% polyamide/43% spandex, cup/wing lining: 79% polyamide/21% spandex
  • Product barcode: U00840007

  • We offer free shipping for all orders over $80
  • We aim to fulfill all orders within 1-2 business days except for Canadian statutory holidays. Please allow 5 days for backorders. We ship orders using USPS, UPS and Canada Post
  • We offer free returns on all orders except Final Sale items
  • All returned items must have the original tags attached, be unworn, be unwashed, and be free of perfume, make-up, and deodorant stain
  • If you have any questions, email us at help@understance.com, or call (800) 847-6493 to chat to one of our agents
  • Shipping And Return Policy

Care guide: Hand wash and line dry for longest bra life. If you machine wash, hook bras and wash on delicate. Use a lingerie bag to protect underwires.

We are committed to creating long-lasting products, while minimizing our footprint each step of the way.

Our manufacturer operates in a partially solar-powered factory and uses a two-tier water conservation system reducing water waste by 50%.

Our product tags are made from 100% recycled materials and our packaging is 100% recyclable.

We aim to replace all lace products with recycled lace by the end of 2025.


Zoe FlexWire Sheer Lift Bra, C-G Cup
$68.00CAD
or 4 interest-free payments of $17 with afterpay_logo
251 review(s)

Size Chart / Size Calculator
Colour -  Crown Blue
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11 review(s)
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Colour - Ivory
Dandelion Smooth Lace High-Rise Brief #color_berryDandelion Smooth Lace High-Rise Brief #color_berry
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5 review(s)
$24.00
Colour - Berry

PRODUCT SPECIFICS
Wire Type:
Underwire
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wire_type Wireless product specific icon
Coverage:
Medium
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coverage Medium product specific icon
coverage Low product specific icon
Projection:
Medium
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Based on 251 reviews
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Pretty Good Fit
Cathy on 2025-03-07
Size Purchased: 30DD
Age: 65
I have a tough time finding bra's that fit. I am a 29 or 30 DD and yes the girls all mine. However, in that size it's hard to find any real support or any color other than white, beige, or black. I was pleasantly surprised this bra did a pretty good job and it's PINK! Can't wait to have fun with it.
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My Go To
Corina on 2025-02-24
Size Purchased: 36G
Age: 35
This bra has quickly become my go to, I own maybe 4 of them. I HATE padded cups but some unlined bras can be scratchy, not this one. I’ve napped in these, traveled, worn for over 24 hours. This is truly my perfect bra.
Did you find this review helpful?2

Nice bra for a natural look
Lauren on 2025-02-14
Size Purchased: 34DD
Age: 55
I was fitted for this in the Toronto store and it is so lovely and comfortable. I love the lack of padding it gives such a soft, natural shape. It is low cut in the front so it works with all of my v-neck tops. I will definitely purchase again in other colours. The one criticism is that matching panties are not available. The ones that have the same lace are in different colours from the bras. They should at least have matching panties for the black bra which is one of the most common colours, but they have a dark grey?
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