Understance: Solution-Oriented Bras & Transformative Comfort

An Understance banner showcasing three models wearing understance bras and underwear, surrounded by flowers with text that reads: FlexWire. Support without the suffering. Designed for Comfort. Engineered for Support. 28-48, A-N Cups. Proudly Canadian

An Understance banner showcasing three models wearing understance bras and underwear, surrounded by flowers with text that reads: FlexWire. Support without the suffering. Designed for Comfort. Engineered for Support. 28-48, A-N Cups. Proudly Canadian

An Understance banner showcasing three models wearing understance bras and underwear, surrounded by flowers with text that reads: FlexWire. Support without the suffering. Designed for Comfort. Engineered for Support. 28-48, A-N Cups. Proudly Canadian

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BUY 3 GET 20% OFF*

BUY 3 GET 20% OFF*

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BUY 3 GET 20% OFF*

BUY 3 GET 20% OFF*

BUY 3 GET 20% OFF*

BUY 3 GET 20% OFF*

BUY 3 GET 20% OFF*

BUY 3 GET 20% OFF*

BUY 3 GET 20% OFF*

BUY 3 GET 20% OFF*

BUY 3 GET 20% OFF*

BUY 3 GET 20% OFF*

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Understance banner featuring the option between using the size calculator or shopping the bra selection. With the message: Your Search for the perfect bra ends here.

Your search for the

perfect bra ends here.

Don't know your size? Use Size Calculator

Narrow your search? Use Style Quiz

Understance banner featuring the option between using the size calculator or shopping the bra selection. With the message: Your Search for the perfect bra ends here.

Your search for the

perfect bra ends here.

Don't know your size? Use Size Calculator

Narrow your search? Use Style Quiz

Understance banner featuring the option between using the size calculator or shopping the bra selection. With the message: Your Search for the perfect bra ends here.

Your search for the

perfect bra ends here.

Don't know your size? Use Size Calculator

Narrow your search? Use Style Quiz

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Best Sellers

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Try our bras and get an expert fitting at one of our stores!

Try our bras and get an expert fitting at one of our stores!

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Try our bras and get an expert fitting at one of our stores!

Learn about your branatomy.

Learn about your branatomy.

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Learn about your branatomy.

Intimate Insights, Fitting Room Diaries and more.

Intimate Insights, Fitting Room Diaries and more.

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Ready for your bra-ha moment? Our solution-oriented bras unlock the transformative power of comfort and support.

Ready for your bra-ha moment? Our solution-oriented bras unlock the transformative power of comfort and support.

Ready for your bra-ha moment? Our solution-oriented bras unlock the transformative power of comfort and support.

Ready for your bra-ha moment? Our solution-oriented bras unlock the transformative power of comfort and support.

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We sell our own brand and set our own prices

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Product Roadmap

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Buy With Confidence

Designs made for you, and made to last

Reasonably Priced

We sell our own brand and set our own prices

Try Us With Ease

Free shipping and free returns

Product Roadmap

Stay in the loop with what's coming

What People Are Saying

Cooling Wireless Unpadded Demi Bra, DD-H Cup

I have been searching for what was beginning to seem impossible - a wireless bra that supported my 42Js. But this is it! From the instant I put it on it was perfect. It’s miraculous - the shoulder straps aren’t doing all the work and the band is still narrow enough that it’s not rolling. The shape is natural but supported. And they are even staying separated!

Soft Contour High-Rise Bike Shorts

They just feel so comfortable. I have stretch marks that get irritated by bands or elastic these dont bother them. No chaffing now when i wear skirts! After trying them once I have already bought more!

– Andrea McKay

Bubble Ultra High-Rise Bike Shorts

I love these bike shorts! They are so soft and comfy. I haven't experienced any wedgies or shifting while I've worn them so that checks out for me. I love that they are a little more sculpting than the Soft Contour line, so I can wear them in different occasions. Overall, really pleased

Ivy Full Coverage Underwire Bra, C-J Cup

This is as close as I've ever come to a perfect bra. It's comfy, I can be active without falling out, and it provides nice lift.

Cooling Wireless Unpadded Demi Bra, DD-H Cup

I have been searching for what was beginning to seem impossible - a wireless bra that supported my 42Js. But this is it! From the instant I put it on it was perfect. It’s miraculous - the shoulder straps aren’t doing all the work and the band is still narrow enough that it’s not rolling. The shape is natural but supported. And they are even staying separated!

Cooling Wireless Unpadded Demi Bra, DD-H Cup

I have been searching for what was beginning to seem impossible - a wireless bra that supported my 42Js. But this is it! From the instant I put it on it was perfect. It’s miraculous - the shoulder straps aren’t doing all the work and the band is still narrow enough that it’s not rolling. The shape is natural but supported. And they are even staying separated!

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help@understance.com +1 (800)-847-6493 Accessibility Terms of Service Privacy Policy

© 2025 Understance