DESCRIPTION
DESCRIPTION
Zoe is an underwire bra/bralette hybrid. It’s ultra-light, and made with our signature FlexWire. Cups run small.
- Features a flexible, bendy underwire that forms to your shape. Doesn’t come up too high on the sides, won’t dig into breast tissue or armpit
- Double-ply fabric cups: the outer layer is made from molded lace (no seams), the inner layer is made from soft, non-stretch mesh (for lifting)
- Lace is graphic but not completely smooth – invisible under most shirts, but not thin white t-shirts
- Between demi and full coverage
- U-shaped back prevents straps from slipping
- Zoe restock in Black features a new pendant design, randomly selected for each purchase
- Fabric composition: lace: 57% polyamide/43% spandex, cup/wing lining: 79% polyamide/21% spandex
- Product barcode: U00840007
SHIPPING & RETURNS
SHIPPING & RETURNS
- Due to tariffs, shipping to the US is temporarily on pause. Click here for more information
- We offer free shipping for all orders over $80
- We aim to fulfill all orders within 1-2 business days except for Canadian statutory holidays. Please allow 5 days for backorders. We ship orders using USPS, UPS and Canada Post
- We offer free returns on all orders except Final Sale items
- All returned items must have the original tags attached, be unworn, be unwashed, and be free of perfume, make-up, and deodorant stain
- If you have any questions, email us at help@understance.com, or call (800) 847-6493 to chat to one of our agents
- Shipping And Return Policy
CARE GUIDE
CARE GUIDE
Care guide: Hand wash and line dry for longest bra life. If you machine wash, hook bras and wash on delicate. Use a lingerie bag to protect underwires.
SUSTAINABLE PRACTICES
SUSTAINABLE PRACTICES
We are committed to creating long-lasting products, while minimizing our footprint each step of the way.
Our manufacturer operates in a partially solar-powered factory and uses a two-tier water conservation system reducing water waste by 50%.
Our product tags are made from 100% recycled materials and our packaging is 100% recyclable.
We aim to replace all lace products with recycled lace by the end of 2025.
Zoe FlexWire Sheer Lift Bra, C-G Cup
$68.00CAD
or 4 interest-free payments of $17 with 
260 review(s)
Size Chart / Size Calculator
Colour - Powder Pink
Band Size
Cup Size
COMPLETE THE LOOK
PRODUCT SPECIFICS
Wire Type:
Underwire
Coverage:
Medium
Projection:
Medium
Based on 260 reviews
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Most Recent
Possibly the best bra ever
Jess on 2025-05-09
Size Purchased: 40DD
Age: 42
I don't usually leave reviews but this bra deserves it. I'd sworn off underwire for years because of the pinching and because I hated the sensation of a tight band around my ribs. I can truly wear this bra all day, it's so comfortable that it doesn't feel like underwire but gives the lift of underwire. I will be purchasing more!
Did you find this review helpful?1
Nice bra, but gives a double boob :(
Rhonda on 2025-05-07
Size Purchased: 34DD
Age: 62
The bra is a lovely colour and feels great on. However compared to the Ivy Full Coverage in the same sice (34DD), this bra fits smaller in the band and in the cups. No matter how I adjusted, I got spillover on the left side. I was very disappointed as the bra was a colour I don't have.
Did you find this review helpful?0
WOW! My new go to!
Cristy on 2025-04-25
Size Purchased: 34D
In my attempt to shop Canadian, I tried out Understance in lieu of Aerie and I'm so glad I did! It's super flattering and comfortable. I'm usually a 34D with Aerie and this size was spot on here too. I was a little nervous with the lace, as sometimes it can cause my psoriasis to flare up, but this lace is super soft and gentle on my skin. I may need to stock up on other colours!
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