Zoe is an underwire bra/bralette hybrid. It’s ultra-light, and made with our signature FlexWire. Cups run small.

  • Features a flexible, bendy underwire that forms to your shape. Doesn’t come up too high on the sides, won’t dig into breast tissue or armpit
  • Double-ply fabric cups: the outer layer is made from molded lace (no seams), the inner layer is made from soft, non-stretch mesh (for lifting)
  • Lace is graphic but not completely smooth – invisible under most shirts, but not thin white t-shirts
  • Between demi and full coverage
  • U-shaped back prevents straps from slipping
  • Zoe restock in Black features a new pendant design, randomly selected for each purchase
  • Fabric composition: lace: 57% polyamide/43% spandex, cup/wing lining: 79% polyamide/21% spandex
  • Product barcode: U00840007
  • We strive to match product photos with final products, but slight color discrepancies may occur

  • US Shipping Has Resumed. Click here for more information
  • We offer free shipping for all orders over $80
  • We aim to fulfill all orders within 1-2 business days except for Canadian statutory holidays. Please allow 5 days for backorders. We ship orders using USPS, UPS and Canada Post
  • We offer free returns on all orders except Final Sale items
  • All returned items must have the original tags attached, be unworn, be unwashed, and be free of perfume, make-up, and deodorant stain
  • If you have any questions, email us at help@understance.com, or call (800) 847-6493 to chat to one of our agents
  • Shipping And Return Policy

Care guide: Hand wash and line dry for longest bra life. If you machine wash, hook bras and wash on delicate. Use a lingerie bag to protect underwires.

We are committed to creating long-lasting products, while minimizing our footprint each step of the way.

Our manufacturer operates in a partially solar-powered factory and uses a two-tier water conservation system reducing water waste by 50%.

Our product tags are made from 100% recycled materials and our packaging is 100% recyclable.

We aim to replace all lace products with recycled lace by the end of 2025.


Zoe FlexWire Sheer Lift Bra, C-G Cup
267 review(s)

$68.00CAD

 Sale Price: $39.00CAD 
or 4 interest-free payments of $9.75 with afterpay_logo

Colour -  Berry
Band Size (inches)
Cup Size (UK Size: DD)

Vancouver - 1024 Robson Street, Vancouver, BCOnly 1 left!

Bloor West Village - 2334 Bloor St W, Toronto, ONOut of stock

Inglewood - Suite 104, 1020 9 Ave SE, Calgary, ABOnly 2 left!

Metrotown - #2150 - 4700 Kingsway, Burnaby, BCOut of stock

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11 review(s)
$10.00 Final Sale
Colour - Berry
Dandelion Smooth Lace High-Rise Brief #color_berryDandelion Smooth Lace High-Rise Brief #color_berry
Dandelion Smooth Lace High-Rise Brief
5 review(s)
$24.00 
Colour - Berry

PRODUCT SPECIFICS
Wire Type:
Underwire
wire_type Underwire product specific icon
wire_type Wireless product specific icon
Coverage:
Medium
coverage Full product specific icon
coverage Medium product specific icon
coverage Low product specific icon
Projection:
Medium
projection Very Projected product specific icon
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projection Shallow product specific icon
Based on 267 reviews
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Comfort and Support!
Lindsey on 2025-06-22
Size Purchased: 34G
Age: 36
Have owned my Zoe Understance bra for over a year now. This may be my new ride or die underwire bra. Love this bra and brand so much!
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Beautiful bra but be aware
Lori on 2025-06-19
Size Purchased: 42G
Age: 62
This is such a beautiful bra. I bought the lavender color. Love the style and the color. However, the fit was not for me. It's definitely for narrow roots (I'm average and thought I'd take a chance) and the wire comes up quite high under the arms, so it was very uncomfortable for me. If you are a narrow root gal with a longer torso than my 5'-2" frame, go for it!
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High underwire--not for me
JR on 2025-06-10
Size Purchased: 44DDD
Pokes into my arms and armpits. Super irritating. Well made, but not a good fit for me.
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