Zoe is an underwire bra/bralette hybrid. It’s ultra-light, and made with our signature FlexWire. Cups run small.

  • Features a flexible, bendy underwire that forms to your shape. Doesn’t come up too high on the sides, won’t dig into breast tissue or armpit
  • Double-ply fabric cups: the outer layer is made from molded lace (no seams), the inner layer is made from soft, non-stretch mesh (for lifting)
  • Lace is graphic but not completely smooth – invisible under most shirts, but not thin white t-shirts
  • Between demi and full coverage
  • U-shaped back prevents straps from slipping
  • Zoe restock in Black features a new pendant design, randomly selected for each purchase
  • Fabric composition: lace: 57% polyamide/43% spandex, cup/wing lining: 79% polyamide/21% spandex
  • Product barcode: U00840007
  • We strive to match product photos with final products, but slight color discrepancies may occur

  • US Shipping Has Resumed. Click here for more information
  • We offer free shipping for all orders over $80
  • We aim to fulfill all orders within 1-2 business days except for Canadian statutory holidays. Please allow 5 days for backorders. We ship orders using USPS, UPS and Canada Post
  • We offer free returns on all orders except Final Sale items
  • All returned items must have the original tags attached, be unworn, be unwashed, and be free of perfume, make-up, and deodorant stain
  • If you have any questions, email us at help@understance.com, or call (800) 847-6493 to chat to one of our agents
  • Shipping And Return Policy

Care guide: Hand wash and line dry for longest bra life. If you machine wash, hook bras and wash on delicate. Use a lingerie bag to protect underwires.

We are committed to creating long-lasting products, while minimizing our footprint each step of the way.

Our manufacturer operates in a partially solar-powered factory and uses a two-tier water conservation system reducing water waste by 50%.

Our product tags are made from 100% recycled materials and our packaging is 100% recyclable.

We aim to replace all lace products with recycled lace by the end of 2025.


Zoe FlexWire Sheer Lift Bra, C-G Cup
$68.00CAD
or 4 interest-free payments of $17 with afterpay_logo
265 review(s)

Size Chart / Size Calculator
Colour -  Powder Pink
Band Size
Cup Size

Vancouver - 1024 Robson Street, Vancouver, BCOnly 1 left!

Bloor West Village - 2334 Bloor St W, Toronto, ONOnly 2 left!

Inglewood - Suite 104, 1020 9 Ave SE, Calgary, ABOnly 1 left!

Metrotown - #2150 - 4700 Kingsway, Burnaby, BCOnly 2 left!

COMPLETE THE LOOK
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$10.00Final Sale
Colour - Ivory
Dandelion Smooth Lace High-Rise Brief #color_berryDandelion Smooth Lace High-Rise Brief #color_berry
Dandelion Smooth Lace High-Rise Brief
5 review(s)
$24.00
Colour - Berry

PRODUCT SPECIFICS
Wire Type:
Underwire
wire_type Underwire product specific icon
wire_type Wireless product specific icon
Coverage:
Medium
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coverage Low product specific icon
Projection:
Medium
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Based on 265 reviews
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High underwire--not for me
JR on 2025-06-10
Size Purchased: 44DDD
Pokes into my arms and armpits. Super irritating. Well made, but not a good fit for me.
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Did not work for me
Winnipegger on 2025-06-03
Size Purchased: 38DD
Age: 49
Well constructed but did not work for me. The underband is too tight, and performs a lot of the carrying. I wear underwire bras specifically to avoid the tight band that is used in wireless bras.
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Great but not perfect
Leah on 2025-06-02
Size Purchased: 44D
Age: 61
This bra fit wonderfully, holding everything up and shapely with no gaps or pulling, and the underwire is comfortable! I have completely "deflated" boobs that point down. All my other bras had huge gapping issues at the top because there is no volume in the tops of my boobs anymore. This bra looks gorgeous and I got it in champagne and black, the lacy details are beautiful and still smooth under clothing. However the underband is a bit short for a plus sized lady, and the weight of the underwire makes it sort of buckle over after long wear. I wish there was another half inch or so to it. Also there is quite a bit of bra bulge at the sides, because it's clearly not designed for plus sized women, so another version of this model with more features for plus-size would be ideal.
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